Overview
Primis Bank is a modern-age regional banking solution redefining what people should expect from financial institutions. Branding with personality while leveraging technology to work smarter is how they stand out. Still, it is founded on a legacy of financial experts supporting multiple services beyond personal banking. Our team was invited to rethink PrimisBank.com content to represent their services better and reimagine a CMS platform to meet the needs of their clients.
Contributions as Research & Design Director
Stakeholder interviews, quantitative and qualitative research, content and design audit, synthesizing insights, UX roadmap proposal, wireframing, prototyping, and art direction.
